Previously, Simon served as curator at the Tech Museum of Innovation in San Jose, CA, and was an experience developer at the International Spy Museum in Washington, D.C. She composed it online in a wiki format, inviting others to contribute and hone the final publication. She is the author of The Participatory Museum (2010), a practical guide to working with community members and visitors to make cultural institutions more dynamic, relevant, essential places. Simon is the creator of the popular Museum 2.0 blog, which explores how the philosophies of Web 2.0 can be applied in museums. Before that she was the principal of Museum 2.0, a consultancy working with cultural institutions worldwide on projects designed to engage visitors as collaborators and active participants. Currently she is executive director of the Santa Cruz Museum of Art & History in California. Described as a "visionary" by Smithsonian Magazine, Nina Simon has built her career around advocating for participatory museum experiences.
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